Browse Items (458 total)

Marty’s Swiss Cheese advertising postcard with, “It Tastes Like More!” slogan.

A black & white postcard image of the Carl Marty & Company building.

A utility pole fell across several cars in Monroe during Sunday's tornado.

The Chalet Cheese Factory, Monroe, Wis.

An exterior view of the Swiss architecture city water facility is shown.

A 1923 pamphlet from the Cheese Day Committee about the history of Monroe, WI.

A man in a top hat drives a Cheese Day float, with two girls holding umbrellas in the back. Unfortunately, the sign is blocked, and the year of this Cheese Day remains a mystery.

The Cheese Day Queen on her float, riding in the 1923 Cheese Day parade. Text on postcard: "Cheese Day Queen, Oct 2, 1923, Monroe, Wis, Frautschy Photo".

B&W postcard of a 1928 Cheese Day sign, surrounded by a large crowd.

From the 1970's, the Cheese Days' Parade Queen riding on a float.